Amazon to sell cheaper Kindle with built-in ads

• Share this
• inShare
• 1digg
• Email
• Print

Related News

• Nipping at Groupon, LivingSocial raises $400 million
  Tue, Apr 5 2011

Analysis & Opinion

• Sob story of the day, vulture-fund edition
• Grammy downsizing tunes out musicians in niche categories

Related Topics

• Technology »

Stocks

 

Amazon.com Inc

AMZN.O

$184.04

-0.67-0.36%

04/11/2011

 

Procter & Gamble Co

PG.N

$62.19

+0.29+0.47%

04/11/2011

 

General Motors Co

GM.N

$30.77

-0.75-2.38%

04/11/2011

NEW YORK | Mon Apr 11, 2011 10:17pm EDT

(Reuters) - Amazon.com Inc is now offering a version of its Kindle device for $25 less, but that electronic book reader will include advertising, the company said on Monday.

The new Kindle will cost $114 instead of the usual $139, and will come with special offers and sponsored screensavers.

The first series of specially-designed screensavers will be from brands including General Motors Co's Buick, Procter & Gamble's Olay, and Visa Inc, Amazon said. Special offers will include $10 for a $20 Amazon.com gift card.

The new Kindle is now available for pre-order to customers in the United States and will ship on May 3, the company said.

(Reporting by Martinne Geller; Editing by David Gregorio)